I'm going to a ..... I'm not sure what it is, a demo of a new kind of high end product, I guess. I'm to talk to one of the partners of this company about putting their product in a movie I'm producing and still writing at this time.
I believe when you finish a movie you're only halfway there. The other half of the process is marketing and product placement can be part of that marketing. I think of how I'm going to put products in as I write the scripts.